Scaling Small Business Monthly Digital Marketing Plan

Every Digital Marketing Plan Includes:

• We fully manage your paid ad strategy, creation, optimization, and reporting

• We teach and direct you (based on our custom monthly research for your business) on your organic search results traffic strategy each month by providing the monthly theme, keywords, content, and technical optimization suggestions

• We provide light accountability and structure for creating your email newsletter directly related to your website content strategy

• We provide light accountability and structure for creating your social media content directly related to your website content strategy

• We fully manage the reporting, conversion tracking, and data collection and interpretation to make informed, efficient, and impactful marketing decisions for your business. We are committed to being as transparent and educational as possible.

Every Digital Marketing Plan’s Deliverables Include:

• Either one 90-minute online meeting per month or two 45-minute online meetings per month

• A custom monthly digital marketing metrics report that we go over together so that we can make the most informed decisions for next month, track your progress, and you can get your questions answered

• Meeting video recordings are accessible in your Client Portal so you can have access to the training and coaching that we do (or even train your team members with

• A client portal that includes: invoices, contracts, login information, meeting notes (with an actionable checklist for you and us), a resources/documents portal, your monthly marketing report, meeting video recordings, your keyword list, your market research homework, your marketing campaign link directory, and any other databases we create together.

• Access to direct messaging via our private client slack channel to answer quick questions within the scope of the project

• AT START OF PROJECT: Set-up and optimization of your Google Analytics (GA4), Google Tag Manager, Google Search Console, Google Ads Account; your SEO dashboard; a complete SEO technical audit of your website; Tracking pixel implantation; and custom conversion tracking and events set-up in your Google Analytics and Google Ads account.

What This Does NOT Include:

• Your Ad Spend budget (this will be set up to be charged to your credit card)

• Your marketing software costs (we can help inform you of the best options on the marketplace if/when you are shopping for something)

• Website development (can be purchased a la carte)

• Out-of-project scope requests (can be purchased a la carte)

• Email newsletter content creation (can be purchased a la carte)

• Social media content creation (can be purchased a la carte)

• Blog content creation (can be purchased a la carte)

You will need to commit to creating (or hiring to create) a minimum of 1x blog post/month; 1x email newsletter/month; 10-12x social media posts/month.