Marketing Services
Monthly Marketing Plans
Choose Which Size of Business You Are Trying To Grow:
-
We fully manage your paid ad strategy, creation, optimization, and reporting
We teach and direct you (based on our custom monthly research for your business) on your organic search results traffic strategy each month by providing the monthly theme, keywords, content, and technical optimization suggestions
We provide light accountability and structure for creating your email newsletter directly related to your website content strategy
We provide light accountability and structure for creating your social media content directly related to your website content strategy
We fully manage the reporting, conversion tracking, and data collection and interpretation to make informed, efficient, and impactful marketing decisions for your business. We are committed to being as transparent and educational as possible.
Either one 90-minute online meeting per month or two 45-minute online meetings per month
A custom monthly digital marketing metrics report that we go over together so that we can make the most informed decisions for next month, track your progress, and you can get your questions answered
Meeting video recordings are accessible in your Client Portal so you can have access to the training and coaching that we do (or even train your team members with
A client portal that includes: invoices, contracts, login information, meeting notes (with an actionable checklist for you and us), a resources/documents portal, your monthly marketing report, meeting video recordings, your keyword list, your market research homework, your marketing campaign link directory, and any other databases we create together.
Access to direct messaging via our private client slack channel to answer quick questions within the scope of the project
AT START OF PROJECT: Set-up and optimization of your Google Analytics (GA4), Google Tag Manager, Google Search Console, Google Ads Account; your SEO dashboard; a complete SEO technical audit of your website; Tracking pixel implantation; and custom conversion tracking and events set-up in your Google Analytics and Google Ads account.
-
Your Ad Spend budget (this will be set up to be charged to your credit card)
Your marketing software costs (we can help inform you of the best options on the marketplace if/when you are shopping for something)
Website development (can be purchased a la carte)
Out-of-project scope requests (can be purchased a la carte)
Email newsletter content creation (can be purchased a la carte)
Social media content creation (can be purchased a la carte)
Blog content creation (can be purchased a la carte)
You will need to commit to creating (or hiring to create) a minimum of 1x blog post/month; 1x email newsletter/month; 10-12x social media posts/month.
Content Creation Add-On
Content creation add-ons are available to monthly marketing plan clients only.
For a la carte content creation requests please book an inquiry call for higher pricing options.
1 long-form* SEO blog post or 2 short-form** SEO blog posts per month. This is an add-on that must be purchased with a monthly digital marketing plan
*Long form is up to 2000 words per article
**Short-form is up to 1000 words per article
1 monthly email newsletter highlighting new blog content & monthly promotions or sales priorities. This is an add-on that must be purchased with a monthly digital marketing plan.
1 long-form SEO blog post or 2 short-form blog posts per month + 1 monthly email newsletter highlighting new blog content and monthly promotions. This is an add-on that must be purchased with a monthly digital marketing plan. You can also choose to buy either the SEO blog content creation or email newsletter creation add-on separately.
Custom Marketing Reports
A stand-alone report that evaluates every URL on your website based on our 100+ point checklist of search engine optimization (SEO) requirements. You will get a full scan of your website, a summary of all the issues and how to fix them, and a list of prioritized action items from highest to lowest impact so you know where to start.
A stand-alone report that creates a custom SEO content marketing plan for you. It includes a keyword list for you to focus on creating and optimizing content for, a competitive analysis, and a prioritized action list of content to create and optimize for your business. We suggest that you purchase this report in conjunction with the SEO technical audit to get the full impact.
This will include an analysis of your top performing pages, user behaviour flow on your site, using heat mapping to analyze key pages, and providing insights and actions to take based on user behaviour data gleaned over the course of the month. The key is to find ways to improve the conversion rate of your website. (SEO focuses on growing traffic, and web optimization focuses on converting that traffic)
*Note: You must have Google Analytics properly configured on your site, and ideally conversion tracking set-up as well. We can offer the installation of these accounts as a seperate charge.
Do you want to create a specific SEO strategy for optimizing your brick and mortar business or for targeting a new location from your pre-existing market? We will work with you to research and create a custom local SEO strategy for increasing leads or foot traffic in a specific region.
Branding & Web Design Packages
We only offer digital startup packages that combine digital strategy, branding design and website development because all of these moving parts are essential to creating a superior online experience for your customers. We take you through a customized step-by-step experience to make sure that you are set up for success when launching (or re-launching) your new venture. Everything we do incorporates digital strategy and optimization at the core of our process and products. We only offer branding identity and web design and development through our digital startup package. We do not offer these services separately, as we believe that all new online ventures (or relaunches) require proper strategy behind both the brand and its online presence.
Timeline & Costs
-
On average, you can expect the Digital Startup Package to take from 3 to 9 months, depending on the size of the website.
-
The Digital Startup Package starts at $6,270 (Simple Website) to $8,250 (Simple Website with Blog) and up to $14,250 (E-commerce Website) and comes with a built in 6 month instalment plan to help spread out the cost. Choose the package you need based on the website complexity required for your business.
-
When building & launching a website you need to consider additional costs to the project:
Choosing a Platform
We build designs for a self-hosted WordPress.org site
In general, we suggest choosing self-hosted WordPress if your business has complex and custom functionality requirements, including complicated e-commerce needs. The advantage of a WordPress site is that it will allow for the most flexibility in functionality. WordPress is a free platform; however, you will need to pay for a hosting plan (around $15/month), a domain (around $17/year), and your business email (around $5/month per user).
Many people consider other drag and drop platforms such as Squarespace, Wix, Showit5, etc. We suggest only choosing this kind of site if you are a creative whose site is mostly focused on image galleries, portfolios, and static information pages. The advantage of a these kinds of sites is that it will be dead easy for you to edit yourself; however, we do not do any custom development for these platforms, and if you choose to hire a developer down the line, it is likely you will need to get your site rebuilt on a different platform. These kinds of sites are also paid platforms; however, your hosting and tech support is included in the monthly cost (around $30-$40/month). You would still need to pay for your domain (around $17/year), and your business email (around $5/month per user). Typically these kinds of platforms will also make you pay quite a bit extra to “unlock” certain features that allow you to customize your site. Thus, we suggest you go the route of hiring a WordPress developer so that you can save money in the long term, and have full flexibility and ownership in your design and content.
*It is important to note that when we say WordPress we mean a self-hosted WordPress.org site and NOT a WordPress.com site (which is comparable to the drag and drop builder platforms we mentioned above). Many people get confused between these two WordPresses. If you are ever confused, feel free to send us an email and ask!
Purchasing a Domain
(ie: www.marceildesign.com) We suggest buying this directly from Google for approximately $12-$17 a year.
Your Custom Email Costs
ie: Lauren@marceildesign.com) We suggest g-suite from google ($5/month per user) to get an email address at your domain, as well as a Google Drive and other services for your business.
Choosing a hosting service
(ie: Who pushes your site live on the internet and keeps you safe from cyber attacks)
If you choose the self-hosted WordPress site as your platform of choice, then we will suggest that you choose Flywheel as your hosting provider (around $15/month) as we have a trusted partnership with them and have found them the most responsive, affordable, and available hosting providers for our clients using WordPress.
(Optional) Choosing an e-commerce platform
If you want to sell things online, you’ll need an e-commerce solution 1. If you choose the Showit5 platform we suggest Shopify lite (approximately $9/month) 2. If you choose the WordPress platform we suggest using Woocommerce (free for very basic, each extension costs around $99 USD each. Typically a project will end up requiring at least 2-3 additional plugins at your cost).
(Optional) Choosing a payment gateway
If you want to sell things online, you’ll need a way to process payments. We suggest discussing various options with us at the time of your custom project. Typically payment gateways are free to install, but take a % of each transaction processed via credit card
Process
-
We onboard you as a new client by getting you to select your package and monthly plan, pay your first monthly invoice, and sign your contract. After the paperwork is done, you will get an email with a link to your client portal which will be where all of your important documents exist. You will fill out your Client Account Information spreadsheet, and start filling out a series of questionnaires that will be your homework to ensure that we have a good understanding of your business and branding strategy. We also book all your client meetings in advance (these are subject to change closer to the meeting date), so that we have clear project milestones.
Onboarding Deliverables:
* Automated Monthly Online Invoice
* Digital Contract
* Online Client Portal
* Client Account Information Spreadsheet
* Questionnaires: Business Strategy Basics, Branding Strategy Basics, Customer Journey Mapping, Business Admin Checklist
-
We get you to work through our business homework by filling out a series of questionnaires that we will then review and compile. In addition to your homework, we spend some time doing market and competitive research to ensure that we have a clear idea of your business goals, offerings, market, audience, messaging, and personality.
Business + Brand Strategy Deliverables:
* Digital Brand Strategy PDF: Includes insights on brand positioning, ideal clients, and competitors
-
We work with you to understand your processes for getting, serving, and retaining customers. We help offer advice and strategize with you to review the software you will be using and how to make sure your website is set up to be optimized for these processes. We will also work on looking at what success looks like for you and what needs to be done to achieve those goals. Your website and online brand should be serving those goals, not just aesthetics.
Customer Journey Mapping Deliverables:
* Identifying Business Workflows
* Customer Journey Map
* Software Review
* Business Goals + KPI Setting
-
After 3 weeks of the completion of the previous phase, we will send your initial concept for branding based on our strategy work.
Branding Design Deliverables:
* Brand Moodboard (For understanding visual direction)
* Concept Presentation
* Refinements (Up to 3 rounds using our formalized feedback process)
* Brand Guidelines Document
* Links to Font Downloads
* Folder of Various Logo Files
* Colour Hexcodes (In brand document)
* Web UX/UI Elements
-
We kick off the web design phase of the project with a strategy call where we make sure that we know all of the elements of the website which is where the sitemap will be developed. From there we will create wireframes that will show the layout of the site. Once the layout is approved we collect all content that will be needed for the site from you. The next step will be the web design phase. You will see the homepage first for feedback before the rest of the website is created as this is the cornerstone of the whole site. After our formalized feedback phases we will get ready for launching the site.
Web Design + Development Deliverables:
* Web Strategy Meeting
* Sitemap
* Wireframes
* Content Preparation
* Web Design
* Feedback Phase
-
We help you launch your site by taking care of all the details including making sure that your site is built and ready for being indexed by search engines. Unless this is explicitly stated by your web developer this is not usually something that is included in web design packages. Please note you will still need to have a full content marketing strategy with SEO in mind post-launch to grow traffic to your site.
Website Launch + SEO Optimization Deliverables:
* Brand Identity Package
* Web Design Package
* Google Analytics, Search Console, Page Speed, Yoast SEO Set-Up
* Set-up Domain + 1 Domain Email
* Launch site with Hosting Company
* Submit Sitemap to Google for Indexing
* Double-check for SEO errors
A La Carte Marketing Services
We work with your web designers and developers to ensure that your new website project is properly optimized for search engines from day one. We follow our thoughtfully curated and researched 25-point checklist at each stage of the web design process to ensure you have the best chance of showing up high in search results. Please contact us for full details on what this partnership and checklist look like for your business.
We offer domain migration services where we will work with your hosting provider, DNS records, and website to make sure you successfully switch over without SEO implications. We will also monitor for the month after the switch to ensure that things are looking normal. You can fill out the form below if you want us to manage this. Confirmed estimates are provided once we have more information on your domains, hosting provider and domain provider.